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Reciprocal Links

Dean — Wed, 25 Feb 2009 23:25:59 +0000

Reciprocal Links exist between two separate websites that would find the exchange of links mutually beneficial.

Outbound Link

Dean — Wed, 25 Feb 2009 23:19:11 +0000

An Outbound Link is a link to a website outside of your site. You may include these if you feel they are particularly relevant to your target audience.

Link Text

Dean — Wed, 25 Feb 2009 23:07:07 +0000

Link Text is a clickable text based hyperlink contained within a page. It may take you to another area within the website or off to another website. In it’s natural form it will appear blue with a line underneath it, but with the use of Cascading Style Sheets (CSS) it often looks very different.

Link Popularity

Dean — Wed, 25 Feb 2009 23:03:48 +0000

Put simply Link Popularity is a simple measure of the quantity and quality of sites that link to your site. It is one of the best ways to measure your website’s overall visibility.

Link Checker

Dean — Wed, 25 Feb 2009 23:02:56 +0000

Link Checker is an essential part of the Internet Marketers tool kit as it is used to check for broken hyperlinks. A broken link means that the search engine cannot continue to index the site beyond that point.

Inbound Link

Dean — Wed, 25 Feb 2009 22:44:45 +0000

An Inbound Link is a direct link to your site from outside. In the very early days of the Internet these were vitally important as a way of navigating the web. These days they are just as important but for a different reason. Page Rank from Google takes into consideration the number and quality of inbound links as part of its analysis of your website.