An Inbound Link is a direct link to your site from outside. In the very early days of the Internet these were vitally important as a way of navigating the web. These days they are just as important but for a different reason. Page Rank from Google takes into consideration the number and quality of inbound links as part of its analysis of your website.

Link Checker is an essential part of the Internet Marketers tool kit as it is used to check for broken hyperlinks. A broken link means that the search engine cannot continue to index the site beyond that point.

Put simply Link Popularity is a simple measure of the quantity and quality of sites that link to your site. It is one of the best ways to measure your website’s overall visibility.

Link Text is a clickable text based hyperlink contained within a page. It may take you to another area within the website or off to another website. In it’s natural form it will appear blue with a line underneath it, but with the use of Cascading Style Sheets (CSS) it often looks very different.

An Outbound Link is a link to a website outside of your site. You may include these if you feel they are particularly relevant to your target audience.

Reciprocal Links exist between two separate websites that would find the exchange of links mutually beneficial.