A Doorway Domain is a Domain Name that is purchased to rank well for specific keywords in the search engines and is a ‘doorway’ that site visitors will enter to reach the main site. An example of this would be an accountancy business in Worcester purchasing www.worcester-accountants.co.uk and moving it through to their main site.

A Doorway Page is a Web page that has been created to rank well in the search engines for certain keywords or content. It will be keyword rich and specifically written to achieve a high ranking in the natural, or organic, search results. It acts as a gateway and moves visitors through to the main site content.

This was once a popular technique to add keywords to a website without ruining the look of it by having large amounts of text at the bottom of the page. Essentially white text on a white background (or other matching combinations) meant that the search engines could see the extra text, but people could not. Modern search engines will either ignore or punish you for this tactic.

A keyword is a word or search term that is entered into a search engine by a user when performing a search.

Keyword density is the frequency of use of a keyword or search term in the Web page. The keywords density includes all indexable text such as the hidden text used in the HEAD and the visible text used in the BODY of the Web page. Again, there is a fine line between high levels of keyword density and Spam.

Keyword Research is important as it will help find out all the keywords relating to your website, and also your competitors. It will help you understand how potential customers search for your product or service, and which are the most popular terms. With this knowledge you can make sure these keywords are included in your Web pages, and help improve your natural ranking in the search engines.

Keyword Stuffing refers to the practice of adding loads of keywords into the HEAD of a webpage, or into the BODY or content. Web pages were mean’t to be read – not just for a crawler/spider/bot to index. If it’s unreadable – start again!

Keyword targeting is based on identifying keywords that you, or your customer, wish to be found on, and creating a set of PPC adverts, or web pages, to help you achieve this level of visibility.

META tag used to help define the primary keywords of a Web page.

This is a META tag, which is used in the HEAD so that you can include the most important keywords that you would like to be found on by the search engines and their users.