Description Tag

The Description tag is an HTML tag that is used in the HEAD of the Web page to describe the page content for the search engines and users. It can be shown in the search results but its importance has diminished in recent years.

Ideally it should be keyword rich and relevant to the page it is used on, and should be limited to about 150 words in total. It is better to use the keywords towards the beginning of the description so that they do not get cut off when displayed.

There is a fine balance between skilful use of keywords and Spamming so be careful. If you think it looks like spam when you’ve written it – it probably is!