The Big Three – Google, Yahoo! and Microsoft Live Search. These search engines are the most commonly used for search queries, hence their Tier 1 status.

The HTML Title tag is important as it is used by most of the search engines as the Headline for the search listings or results. It is important to use keywords and good descriptive content wherever possible in the TITLE. It actually resides in the hidden HEAD content of the page. Many amateur sites often have ‘Untitled Document’ as the TITLE of their Web page but this is an important part of Search Engine Optimisation (SEO).