Page Rank is a system that is used by Google to help it gauge the importance of a Web page. It is important in helping to determine a Web page’s ranking in the search engines. Google believes that if one page links to another then it is giving that page importance. Essentially, the more inbound links, the more important the page.

This is a method to ensure a website is included in the search engine or directory. Paid inclusion does not affect the search engine results, it merely guarantees inclusion.

Pay Per Click (or PPC) is an Internet Advertising programme where advertiser bid up to a certain amount to be ranked in the search results. The advertiser does not pay each time the advertisement is shown (known as an Impression), but only when it is clicked on. This is a very popular method of online advertising and Google Adwords is the dominant player in this market.

Permission based marketing focuses on the agreement of the intended recipient that they are happy to be sent relevant information periodically. This will usually be because they have an interest in this area, or that they may be getting some free information that is relevant to them, or their business activities.

We normally supply answer phone recordings as an mp3 files. Just let us know when ordering if you want a different audio file format.

A web portal is a website that acts as a point of access to information on the Internet. It presents information from a variety of sources in a consistent way. Portals can provide search facilities, email, news, entertainment, financial market information and many other items in one easy to use place. A good example of a portal would be MSN.

This term refers to the management of a Pay Per Click campaign and would typically include; bid management, keyword analysis, writing advert copy, split testing adverts and reviewing ad performance. This process is one of constant refinement to improve campaign performance.