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Outbound Link

Dean — Wed, 25 Feb 2009 23:19:11 +0000

An Outbound Link is a link to a website outside of your site. You may include these if you feel they are particularly relevant to your target audience.

Organic Results

Dean — Wed, 25 Feb 2009 23:18:20 +0000

Organic, or Natural, Results are those listings appearing on search engines that have not been paid for. The search engine has applied its algorithm and analysed the indexed pages and decided these are highly relevant results to the search term.

Opt-Out

Dean — Wed, 25 Feb 2009 23:17:48 +0000

Opt-Out is considered to be very close to Spamming by many Internet users. It requires you to say that you do not want to be sent any email, rather than requesting it. It assumes permission unless otherwise told by the user which is why it is considered far less ethical than Opt-In.

Opt-In

Dean — Wed, 25 Feb 2009 23:16:54 +0000

A recipient must have formally requested to be sent an email, usually via a small tick box as part of the terms and conditions. This then becomes part of a Permission Based Marketing programme because you have been invited to send information to the recipient.