This is the page a visitor lands on when following a link in a PPC advert. It should be relevant to the search term and will have a direct impact on the success of any campaign.

Link Checker is an essential part of the Internet Marketers tool kit as it is used to check for broken hyperlinks. A broken link means that the search engine cannot continue to index the site beyond that point.

Put simply Link Popularity is a simple measure of the quantity and quality of sites that link to your site. It is one of the best ways to measure your website’s overall visibility.

Link Text is a clickable text based hyperlink contained within a page. It may take you to another area within the website or off to another website. In it’s natural form it will appear blue with a line underneath it, but with the use of Cascading Style Sheets (CSS) it often looks very different.

A Log File is important to the Internet Marketer because it is a file that shows all the activity on the server for a website over each 24 hour period. There is lots of very useful information contained within these files including Number of Visitors, Busiest Times, Referring Search Engines and much more.

A long domain name is one that has between 26 and 67 characters, including the extension eg. .com or .co.uk

This is a term that refers to the combining of several words as a search term. The results are far more specific, and eliminate some of the earlier stages. For example, if you search for ‘car’ you will get all sorts of results, thousands of potential sites. However, if you put in ‘family car with 5 star NCAP rating’ you will get far less results, but much more relevant results. These are known as Long Tail searches.