http://www.clicksolution.co.uk Fine tuning your website to improve visibility, usability and customer experience Fri, 08 May 2009 19:16:20 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 http://www.clicksolution.co.uk/info-i/ip-address http://www.clicksolution.co.uk/info-i/ip-address#comments Wed, 25 Feb 2009 22:48:59 +0000 Dean http://www.clicksolution.co.uk/?p=1171 The Internet Protocol Address, or IP Address, is a collection of numbers eg. 216.239.51.99. It can be tracked back to a specific computer and can be used for Geo-Targeting to produce localised results.

]]> http://www.clicksolution.co.uk/info-i/ip-address/feed 0 http://www.clicksolution.co.uk/info-i/inbound-link http://www.clicksolution.co.uk/info-i/inbound-link#comments Wed, 25 Feb 2009 22:44:45 +0000 Dean http://www.clicksolution.co.uk/?p=1169 An Inbound Link is a direct link to your site from outside. In the very early days of the Internet these were vitally important as a way of navigating the web. These days they are just as important but for a different reason. Page Rank from Google takes into consideration the number and quality of inbound links as part of its analysis of your website.

]]> http://www.clicksolution.co.uk/info-i/inbound-link/feed 0 http://www.clicksolution.co.uk/info-i/impression http://www.clicksolution.co.uk/info-i/impression#comments Wed, 25 Feb 2009 22:43:39 +0000 Dean http://www.clicksolution.co.uk/?p=1167 An impression is one single display of a PPC advert relating to a particular search term. The advertiser does not pay per impression, only per click.

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