Data Transfer refers to the total amount of outbound traffic from a website, which is measured in gigabytes (Gb).

Dedicated Hosting is a web hosting option where the host dedicates an entire server to a client’s websites. The server is not shared with any websites from other businesses.

This is an IP address dedicated to a single website. The advantages of this are that you will not be sharing your IP address with other businesses that you do not know. Their activities may get your IP address banned through no fault of your own. Some SEO specialists believe it may help improve ranking in the search engines.

Deep Linking is when you offer a link to a specific Web page within your site, rather than the website’s homepage. This is often done when there is very relevant content deeper in the site that cannot be included on the homepage.

The Description tag is an HTML tag that is used in the HEAD of the Web page to describe the page content for the search engines and users. It can be shown in the search results but its importance has diminished in recent years.

Ideally it should be keyword rich and relevant to the page it is used on, and should be limited to about 150 words in total. It is better to use the keywords towards the beginning of the description so that they do not get cut off when displayed.

There is a fine balance between skilful use of keywords and Spamming so be careful. If you think it looks like spam when you’ve written it – it probably is!

A Display URL is often used in Pay Per Click adverts because the original URL is too long, and complicated.

A domain name represents the location of a website on the Internet. It’s main purpose is to provide an easy way for people to remember the location of a website without using the numeric based IP address. It is easier to remember www.google.com than 216.239.51.99 (one of Google’s many IP addresses).

A Doorway Domain is a Domain Name that is purchased to rank well for specific keywords in the search engines and is a ‘doorway’ that site visitors will enter to reach the main site. An example of this would be an accountancy business in Worcester purchasing www.worcester-accountants.co.uk and moving it through to their main site.

A Doorway Page is a Web page that has been created to rank well in the search engines for certain keywords or content. It will be keyword rich and specifically written to achieve a high ranking in the natural, or organic, search results. It acts as a gateway and moves visitors through to the main site content.

Sometimes when you put in a search term into a search engine you will see adverts appear across the top or down the side that include the exact term you put in. The advert looks as relevant to you as it could possibly be – that is Dynamic Text.