CSS is used by web designers and programmers to create stylish Web pages and consistently match fonts, colours and layouts within a website. CSS is now very sophisticated and Web pages with the same content can be styled in very different ways using this method.

This is usually a malicious attempt by competitors to reduce the effectiveness, and increase the costs, of an Internet advertising campaign. It can adversely affect search engine results because of the lack of perceived quality of the website that the links go to because of a high bounce rate.

If your advert was shown 1000 times in one day, that is 1000 impressions. Every time a user clicks on an impression, the search engine counts it as a click, and charges accordingly. If you get 100 clicks from 1000 impressions, that is a 10% CTR.

CNAME stands for ‘canonical name’ and is a redirection to the zone file of the entered target domain. All entries (NS, MX, A) therefore apply to this target domain. CNAMES are primarily used to make it easier to maintain domains with the same basic data, or to assign other domains entered in the same zone the same data as the zone itself.

We use DirectAdmin which is a very easy to use control panel. It is rated as the easiest to use control panel.
DirectAdmin also avoids downtime by automatically recovering from crashes.

Cost Per Click (CPC) is another name for Pay Per Click (PPC). Essentially, the charge made by the search engine, based on the bid amount, for referring the user to the advertisers website.

A web ‘crawler’ is a program that is used by the search engines for the sole purpose of finding and indexing web content. They are sometimes referred to as ‘spiders’, and in some cases ‘bots’ eg. Googlebot