An A record (or ‘address record’) specifies which IP is assigned to a particular domain. This entry doesn’t necessarily have to be made a domain can for example be used only for mail services – so an A record for this domain is not necessary. Alternatively, more than one record can be entered for each domain. In this case, a new record is returned for each query. This is particularly important for large scalable systems.

Above The Fold describes the part of a Web page that appears within the browser without having to scroll.

Our hosting supports many ecommerce solutions including Actinic without the tweaks that are required by many other hosting companies.

Each search engine has it’s own algorithm which it uses to rank the listings or results following a search by a user. The search engines all have slight differences and may give more weight to a particular aspect over another. All of them focus on relevancy of the content to the query. Occasionally a search engine will change it’s algorithm and that will result in changes to the search results. Most search engines will warn webmasters in advance of this change but not always.

The ALT text is an HTML attribute that is very important in Search Engine Optimisation. It is typically used to describe an image before it loads, or if it cannot be displayed in the browser.

Anchor text are words that are used throughout a website to link to specific pages. They are followed by the search engine spiders (and users) and are an important factor in measuring relevancy.

Animated GIFs are a simple but effective way of creating an animation. It essentially scrolls through a series of static images to create an animation. The beauty of the animated GIF is that it works in any browser set to display images and doesn’t require a plugin like Flash.

Anonymous FTP is a type of FTP that allows users to download files without having to establish an account or log in.

An auto-responder is a useful program that sends out an automatic response to any incoming email. It is often used to confirm receipt of an email to the sender.

B2B is an acronym for Business to Business. It is used to describe a business that sells its products or services to other businesses.